PROFESSIONAL CERTIFICATION
Master Marketing Analysis
Next Kickoff:
January 15
10:00am-01:00pm
Limited Seats
Find other courses.
What You'll Get
Experts-Led Training
We have some of Nigeria's top IT consultants and trainers are our instructors.
100% Practical Training
This program is meant to walk you through every tool, trick, and technique in a hands-on manner.
Internships & Jobs Guaranteed
After four (4) weeks of the course, you will start your internships with two of the top five consulting firms in the world.
PRO
Job Assistance
You will receive special access to our dedicated job group to apply for appropriate positions, and we will assist you during your job hunt.
Unit 1
Fundamentals of Marketing Analysis
This unit serves as the bedrock of your exploration into marketing data analysis. Gain insights into the fundamental role of data in marketing analysis, exploring essential concepts, terminology, and the strategic importance of leveraging data for informed decision-making.
Key Skills:
Data Interpretation
Strategic Thinking
Marketing Metrics
Foundational Marketing
Introduction to Marketing Analysis
In this module, you will delve into the fundamental role of data in marketing analysis, exploring essential concepts and terminology crucial for making informed marketing decisions.
Marketing Metrics and KPIs
In this module, you will explore key marketing metrics and KPIs, gaining skills in interpreting these metrics to evaluate the performance and effectiveness of marketing strategies.
Strategic Use of Marketing Data
In this module, you will acquire skills in strategically utilizing marketing data to align with organizational goals and contribute to the development of effective marketing strategies.
Introduction to Marketing Analysis
In this module, you will delve into the fundamental role of data in marketing analysis, exploring essential concepts and terminology crucial for making informed marketing decisions.
Marketing Metrics and
KPIs
In this module, you will explore key marketing metrics and KPIs, gaining skills in interpreting these metrics to evaluate the performance and effectiveness of marketing strategies.
Strategic Use of Marketing Data
In this module, you will acquire skills in strategically utilizing marketing data to align with organizational goals and contribute to the development of effective marketing strategies.
Unit 2
Consumer Behavior and Market Trends Analysis
Delve into the intricacies of consumer behavior and market trends analysis in this unit dedicated to optimizing marketing strategies through data insights. Explore the nuances of interpreting consumer data, understanding purchasing patterns, and predicting market trends.
Key Skills:
Behavior Interpretation
Market Trends Analysis
Targeted Campaigns
Predictive Analysis Application
Interpreting Consumer Behavior
In the module, you will master the interpretation of consumer behavior data, gaining insights into the factors influencing purchasing decisions and consumer preferences.
Market Trends and Predictive Analysis
In this module, you learn to explore techniques for analyzing market trends and applying predictive analysis principles to anticipate and adapt to changes in the market landscape.
Tailoring Campaigns to Target Audiences
In this module, you will develop skills in tailoring marketing campaigns based on insights into consumer behavior and market trends, ensuring targeted and effective marketing initiatives.
Interpreting Consumer Behavior
In the module, you will master the interpretation of consumer behavior data, gaining insights into the factors influencing purchasing decisions and consumer preferences.
Market Trends and Predictive Analysis
In this module, you learn to explore techniques for analyzing market trends and applying predictive analysis principles to anticipate and adapt to changes in the market landscape.
Tailoring Campaigns to Target Audiences
In this module, you will develop skills in tailoring marketing campaigns based on insights into consumer behavior and market trends, ensuring targeted and effective marketing initiatives.
Unit 3
Digital Marketing Analytics and Campaign Optimization
Embark on a journey to enhance marketing effectiveness through digital insights in this comprehensive unit. Begin by unraveling the intricacies of digital marketing analytics, understanding user interactions, and optimizing online campaigns.
Key Skills:
Digital Marketing
Social Media Analytics
Campaign Optimization
Strategic Data Utilization
Digital Marketing Analytics
In this module, you will gain proficiency in analyzing digital marketing data, understanding user interactions, and extracting valuable insights to inform strategic decisions.
Social Media Analytics
In this module, you will explore the world of social media analytics, learning how to interpret data from social platforms and integrate these insights into comprehensive marketing strategies.
Campaign Optimization
In this module, you will acquire skills in optimizing marketing campaigns through data-driven insights, ensuring that digital initiatives are strategically aligned with organizational goals.
Meet Your Instructors And Mentors
Abiodun Musbaudeen
Former Data Analyst at first bank & Konga
Tope Adeosun
Facebook Certified Lead trainer
Somto Omenkeukwu
Data Specialist & Trainers
Frequently Asked Questions
Yes, the course is designed to cater to individuals with diverse backgrounds, providing a structured learning path from fundamental concepts to advanced topics in marketing analysis.
By mastering marketing analysis, participants gain skills to interpret consumer behavior, navigate market trends, and optimize digital campaigns, contributing to strategic and effective marketing strategies.
The course covers various analytics tools used in marketing analysis. No prior knowledge is required, as the course provides hands-on experience with these tools.
Absolutely. The consumer behavior analysis skills acquired are versatile and applicable across various industries, providing a solid foundation for tailoring marketing strategies to diverse audiences.
People prefer Data School over others because our trainings are:
- Experts Led: Some of our trainers and Mentors work with some of the biggest Tech Companies in the World (Google, Facebook, etc)
- Projects-Based Training: We build our students confidence with in-depth live projects.
- Job Recommendation: We connect our students to top employers within and outside Nigeria.
- We offer FREE Career Guidance and mentoring.
- FREE Access to Support & Jobs Community.
- Recognized Certificate: Our certificates are recognized globally.
- Flexible Timing (In-Class, Online & Weekend).
- Flexible Payment Plan
Yes. it is recommended you come with your own laptop as it will help you to practice whatever you are learning easily. However, we provide laptop that can be used only within our premises if need be.
